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LuccArtigiana and It's Tuscany

The importance of the values of the past, through the tools of the future

It ended the third edition of LuccArtigiana, the fair dedicated to the craft of the Lucchesia, with many small artisans who showed their knowledge and their workings inside the Ex Real Collegio di Lucca. It's Tuscany, the marketplace that brings together the excellence of the territory, participated for the duration of the event talking about networks and digital, in your workshop.

The event has put the focus the craft and the excellences of Lucca, in a location thought to be an important showcase, an opportunity to get to know.



Check out the YouTube playlist dedicated to LuccArtigiana 2018!

The craftsmanship of yesterday, today and tomorrow

Particular with regard to the future, with enthusiastic words of Umberto Chiesa member of CdA of Fondazione Banca del Monte di Lucca, which emphasized the influence of new communication tools and the value of our website.

"The artisans are doing wonderful things, but logically they know in their confined environment, in the environment in which they work. They're so good things that they needed to expand. Hence the need to update meetings to take advantage of the new instruments of communication.

Reference to It's Tuscany, Portal capable of making known the handmade in Italy and abroad that hosts the beauties of the Tuscan product with the ability to make them known through this project worldwide.



The participation of It's Tuscany: know the importance of the web to expand the craft market

Sunday, on the final day, just It's Tuscany reiterated the importance of the event and the cultural heritage that the Tuscan handicrafts represents in the world.

The head of Marketing of It's Tuscany has addressed the issue of networking applied to large digital projects, and how these can be an asset to the challenge of the global market. Were analyzed the modern positioning strategies on the web as a tool to bring value to the territory, able to produce goods and services.

Was finally explained the work of the marketplace project that is part of a growing trend on the web. The tool that sees in platforms and networks of enterprises a response to the growing complexity of the digital world, but with some advantages that make it a unique portal on the world scene; first and foremost, the regional brand best-loved in the world: Tuscany


In three days of LuccArtigiana, many visitors have flocked to see the workings of the tradesmen, buy and spend time with them in conversations, discovering their secrets and their stories. An important stage for companies who have exhibited their work and an opportunity to discuss the relevance of the web thanks to It's Tuscany.



More and more companies have chosen to join the household It's Tuscany, the territorial project that celebrates the authentic items! You want your business adheres to It's Tuscany? We're here for you, fill out the INFORMATION REQUEST FORM and we will contact you as soon as possible by our representative.