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Winter Sales in Tuscany: luxury also becomes accessible

From the 4th of January to the 3rd of March 2020 it's time for big discounts

This year, too, the period of Sales starts a certain time, very close to the Christmas holidays, that is from Saturday the 4th of January, to Tuesday the 3rd of March 2020.

Beyond some controversy of the trade associations representing traders, it is now since 1998 that in Italy the date is decided by the individual Regions, all more or less aligned in the start before the Epiphany.

What does it mean for consumers? Additional opportunities to shop "of necessity" (although, in most cases, talking about necessity is a hyperbole), but also new opportunities, to make those purchases "aspirational" that in times of full prices were considered prohibitive. This is the case with luxury products, those of Italian haute couture, for example, or niche ones, such as small artisanal productions.

Tuscany for fashion and crafts is a special region:it is home to great fashion brands and small manufacturing companies, hosts refined boutiques in the historic centers of their cities next to small craft shops, and finally is the region with some of the most visited shopping centers and outlets in the Country.

It is therefore expected that from hte 4th of January a "lively" period will begin for consumers and merchants, not only in physical stores, but also online: let's not forget that shopping is now "multichannel" and the process of choice and purchase starts more and more from the internet.

It is therefore the right opportunity to browse a little on and choose the next gift to give, even to ourselves.