VivaTerra Spa is an industrial group, specialized in the processing of terracotta, which with its important brands, Il Ferrone, Il Palagio, Cotto Impruneta, is known and appreciated all over the world.  The company is located in the heart of the territory home of the famous Impruneta clay, a few kilometers from Florence, with headquarters in Greve in Chianti.

The terracotta is worked in the Impruneta area, between the valleys of Greve and Ema, since the Middle Ages, where the so-called "civilization of the terracotta" was born,  which is still expressed today thanks to a generous land and to the skill of great master craftsmen.  VivaTerra carries on this ancient local practice giving to our time an extraordinary and still vital heritage of traditions and professional skills.

The company firmly believes in the cultural and technical value of a raw material that has accompanied civilization in its technological and social progress.

The terracotta follows a totally eco-friendly production cycle, as it respects the environment and the community, proposing a housing model that is well suited to the needs of contemporary architecture.

The production of VivaTerra is handmade and intended for a wide range of uses: from kitchens to stairs; from the terraces to the gardens; from sidewalks to squares and urban furniture; to restaurants, wine bars, bars, shopping centers and finally, museums.

Resistant, versatile, unique and in warm colours: these are the main characteristics of the product of excellence produced for centuries in Tuscany.