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Tuscany is the most popular region, both in Italy and in the rest of the world

Research data Ipsos reward Tuscany

TTG Incontri 2017 event (main marketplace B2B tourism in Italy, held in Rimini Fair from 12 to 14 October), market research and Analysis company IPSOS reported data from the latest surveys of his Department Future4Tourism ( Observatory on Italians ' preferences about the tourist destinations).

Survey data indicate that Tuscany is the most loved by Italians for holidays, since it is always at the top of the preferred destination, you know for the summer and autumn-winter.

The researchers then compared the data with another survey about 18 foreign countries, and even here the Tuscany was by far the favorite Italian region in all 5 continents analyzed (both "best known" that the one with the highest interest for any "planning a vacation").

These data confirm the "Tuscan brand" enjoys good health!

Very interesting are all the findings of the research Be-Italy, showing how creativity, quality and beauty are one reason why foreign tourism choose the beautiful country.

Browsable version of the survey below: