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It's Tuscany to Meet Tourism di Lucca

A round table to understand the value of Networking and Marketing

In Lucca comes Meet Tourism Lucca-International Meeting of cultural routes, a meeting with an international flair, born through the commitment of the institutions to emphasize all the cultural values of European civilization. The event will also feature IT'S TUSCANY, regional marketing portal that helps to network, present with its own stand to recount their own project.

Three days of meetings, including workshops and training courses, where they will participate in many organizations involved in enhancing the area. Thursday, February 28, Friday, 1 and 2 March Saturday; Tour operators, tour operators and travel agencies will find spaces dedicated to talk about B2B


An event involving, who wants to help to understand the true quality tourism

Will address many issues concerning Europe as a destination, with a particular focus on Tuscany: from accessible tourism, new tourist markets, cultural routes as vectors of regional development, tourism digital and the local engagment, touching even the emotional tourism. Current, which has always been reinterpreted in aspects have been enhanced to ensure travel quality within our continent.

IT's TUSCANY will explain the importance of networking applied to major projects digital, today more than ever indispensable resource for the challenge to the global market. Space then in comparison to learn about modern positioning strategies on the web.


Discuss and understand the winning strategies of digital marketing

Insights on our land areas and development of villages and paths, between Open Theater, workshops and possible marketing strategies, targeting products and technological development.

The event will take place at the Real Collegio di Lucca, P.zza del Collegio and concluding the most attractive initiatives will over the two days:


  • Friday, March 1: B2B Area dedicated to
  • Saturday, March 2: Matching Area and training Area with the course of Travel Designer


Three days of panel discussions with IT'S TUSCANY, a little over a year after its birth, to tell and listen to all those who want to make network and believe in the importance of networking. A tool to bring value to the territory, able to promote goods and services, gathering the excellence in Tuscany, wine and crafts not only, but also in the tourism sector.



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