Sandra Carey, Francis Campbell and Lorenzo Mini has been involved in projects in support of business and territory, they are often places some key questions in the course of their professional activities:
How can systematize the territory and businesses who work there? How can you leverage the brand of a region in favour of companies? And how does the area benefit from the consumer brand that will arise and work?
In Italy, in fact, almost all the projects of promotion of the territory is funded by public bodies; for this reason you cannot connect these projects to specific business objectives of companies. Unless some initiative for accommodation facilities, there are no large integrated projects, neither private nor public, able to create value from the synergy between companies and territory.
To respond to this need, the three partners founded MPL Italy, a company that has as its Mission the creation and marketing of web portals can bring out excellences and connect local businesses, developing systems to help small companies to overcome the fragmentation and be competitive on the world market.
From this business idea and by partnering with theweb and marketing agency Sesame, MPL Italy launches in September 2017 the project IT's TUSCANY: a marketplace where manufacturers, workshops and accommodation facilities can take advantage of the "brand Tuscany "for promotion globally and sell online products and services.
IT's TUSCANY's Mission is to promote Tuscany through the excellence of its companies and promoting businesses through the Tuscan brand strength. Thus was born the first real territorial marketing project, in Italy, that creates value for both businesses and the territory.