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Idea Toscana is the ambassador of Tuscan quality excellence in the world.

The company was founded in 2002 by an idea of ​​Antonio Pieri and Ludovico Martelli and is specialized in the production of natural and organic cosmetics for skin care, following the best Tuscan manufacturing tradition.

For the company, the continuous perseverance to perfection is a habit, the raw materials of this region were born to stand out and bring value to the world, therefore producing Tuscanity and excellence is an integral part of the DNA of Idea Toscana. The warm colors and the enveloping scents of the products recall the land from which they come.

Idea Toscana paid tribute to the ancient Made in Tuscany cosmetic tradition through the use of raw materials such as the Organic Toscano PGI Extra Virgin Olive Oil. It’s rich in polyphenols and vitamin E, it effectively counteracts the harmful effects of free radicals, the mainly responsible for cell and skin aging.

Each phase of the production process is treated in the smallest details and combining the tradition with the most innovative cosmetic technologies. The care and attention placed in these phases are the result of a meticulous quality research.

Idea Toscana is the first company that has obtained the certification for cosmetic use of Organic Toscano PGI Extra Virgin Olive Oil which isn't modified in no way, but it’s calibrated in the cosmetic formulation, as it arrives from the oil-press.

Area territoriale

Firenze e Area Fiorentina


The philosophy of the company

Through the use of the products and the daily experience of care and welfare, Idea Toscana shares the immense artistic, cultural, gastronomic and natural manufacturing that was left by our enlightened predecessors.

Line Prima Fioritura

The last born in the House is Prima Fioritura by Idea Toscana, a blend of vegetable oils and butters that returns tone, softness and shine to all types of skin and helps prevent skin aging. This line for the care of the lips, hands and face, encloses the calming power of organic extracts of rosa canina and rosa damascena, more feminine than you can imagine.

IL FORTE s.r.l. Viale N. Machiavelli 65/67 50019 Sesto Fiorentino +39 055 4494083