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Antonio Pieri, founder of Brand "Idea Toscana", is the new Ambassador of It's Tuscany

A businessman 100% Tuscan Style

It's Tuscany is always in ferment and constantly evolution, but the focus remains the same: to promote excellence of Tuscany in the world!

To carry out this mission we decided to let us work with prominent personalities and businessmen who marry and embody their work with the core values of It's Tuscany.

The known face on television, Federico Fazzuoli, was the first Ambassador of It's Tuscany and accompanied the portal since its debut on the web.

From today joins to Fazzuoli Antonio Pieri, successful entrepreneur and Tuscan "DOC", attached to his land, so as to create a line of organic cosmetics with extra virgin olive oil Toscano IGP.

Professional heritage and the human qualities of brand manager of "Idea Toscana", a leader in quality and organic cosmetics, are going to tie in perfectly with the "value proposition" of It's Tuscany.

It is therefore with great pleasure that we Welcome to Antonio Pieri in "IT'S TUSCANY AMBASSADORS" club!


Watch the video interview with Antonio Pieri